Advan is the leader in the Big Data geolocation space, enabling participants in the financial industry to analyze foot traffic data across multiple sectors, including consumer services, energy, technology, healthcare, REITS, financials and others. Advan derives its datasets using multi parameter models that analyze cellphone location data crossed with curated geofenced areas.

Top tier institutional investors spanning from quantitative hedge funds to fundamental asset managers have been the main consumers of Advan's products.